It is anticipated the exposure the Waitaki district gained at the recent Trenz tourism trade event in Dunedin will be felt by next summer, Tourism Waitaki general manager Margaret Munro says.
The Waitaki District Council-controlled organisation represented the district at the event at Forsyth Barr Stadium, which attracted more than 1110 tourism industry leaders and representatives to promote their products and services.
More than 370 New Zealand and international buyers also attended.
Mrs Munro said Tourism Waitaki’s presentations at the four-day show, each lasting 15 minutes, were about promoting the Waitaki and what it had to offer.
“Our aim was to market the whole of the Waitaki region from the top to the bottom.
“We talked about using State Highway 83 as an alternative route on itineraries. We had a big image of everything from Ohau skifield down right through to Palmerston with a road going through it .. there were photographs representing tourism opportunities and just showing the diversity of the product we’ve got through the Waitaki.
“We’re really lucky with this region that we have got a magnitude of things that will interest a big variety of people.”
Before and after Trenz, several groups visited the Waitaki district.
They included key trade and travel staff from Australia, Germany, Indonesia, China, Hong Kong, the United Kingdom, Japan and Korea, who were escorted around the district by staff from Tourism Waitaki and Tourism New Zealand as well as tourism operators.
Mrs Munro said the marketing exposure gained from those visits was invaluable and would in time attract more tourists to the area.
She expected the flow-on effect from the positive feedback received from the groups would be felt over summer, at the height of Waitaki’s tourism season.
“They’ve loved being in the Waitaki district. I think what we’re getting from them is the variety of what we have here and the diversity of what people can do in such a short distance. They’ve said it’s easy to get around, it’s not crowded and the engagement with the locals is something everybody’s noted.
“I think all of this will start to pay off by next summer. We’ll hopefully see a lot more people coming and visiting and exploring the region from the top to the bottom.”