Oamaru firm Adair Craik Chartered Accountants Ltd is a finalist in the Xero Awards New Zealand 2019 People’s Choice category.
Company director Adair Craik said it was “amazing” to make the final four in the national event.
While many of the award categories were based on financial achievements, that was “not why I’m in business”.
“This one is really quite cool,” she said of the category.
Her clients had voted for her business off their own bat, Ms Craik said.
The awards organisers had then contacted her about being part of the contest, to which she agreed.
They also asked her to attend the cocktail event in Wellington on Thursday when the prizes would be presented.
Ms Craik would be accompanied by two of her three staff – her son Kris Rush and Ainslie Nicol. Robyn Thomson was unable to go.
“It’s quite exciting. I’m just thrilled that there are clients, who are all very busy people, who are willing to take the time to write in.”
One client had such a lot to say that the online form timed out while he was filling it in, she said.
Ms Craik believed her adoption of Inland Revenue’s new accounting income method (Aim) for making more regular tax payments was “part of the reason” her clients nominated her.
While most of the major accountancy firms had not offered it to their clients, Ms Craik’s business had become its biggest user in New Zealand.
“The engagement you get with clients is much better.”
A video of one of her clients, filmed to promote the Aim campaign, showed Oamaru as a paradise, she said. It had been a popular video on YouTube.
“We deal with a lot of really fantastic people at IRD.”