Health officials are warning Waitaki locals not to rely solely on sunscreen for protection after criticism over its price.
The Oamaru Mail found the average price of a 150ml bottle in Oamaru was $17.
Otago and Southland Division Cancer Society health promotion manager Penelope Scott stressed that sunscreen is not the only form of protection.
"It is expensive and I don't think the price will reduce any time soon. Sunscreen is only one tool for sun protection. The most important things are hats, clothing and seeking shade.
"Sunscreen shouldn't be relied on solely for skin protection," she said.
"People also have the option of staying out of the sun in peak UV times."
New Zealand has one of the highest rates of skin cancer in the world.
"There are some people that aren't able to stay out of the sun, like outdoor workers. Under the Health and Safety Legislation their employers have a responsibility to supply appropriate personal protective equipment," Ms Scott said.
Feedback on the Oamaru Mail's Facebook page about the price of sunscreen varied from not purchasing sunscreen due to the price, to others enjoying the peace of mind of having it on.
"Yes, I do think it's expensive and we go through a lot with four kids. But it is a small price to pay for the peace of mind of my children's future health and well-being," said Tennille Robb.