Poster campaign targets local drink-drivers

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A new poster campaign in the district has been designed to strike a chord on a local level, in a bid to influence people to not drive drunk.

Waitaki District Council road safety co-ordinator Elton Crane has introduced a new poster campaign which further enhances the nationwide “Bloody Legend” campaign.

The “Local Legend” campaign centres around three posters with the following messages: “Leave your keys at the bar”, “Walk home with your mates” and “Get a ride home” accompanied with the slogan “Local Legend”.

 

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